If words were weapons, it was once said, Paul Wolfe would be the most lethal man in advertising.
Twice named Adweek Magazine's Writer of the Year, Paul Wolfe has created campaigns for some of the world’s major brands, from BMW, Levis, and Evian, to Volvo and JP Morgan.
For MCI, he wrote two of the first advertising campaigns ever created to herald the Digital Age: the Anna Paquin campaign and the Gramercy Press “Sitcom” series, both of which now appear in advertising textbooks.
As creative director on BMW for four years, he wrote the original launch commercial for the BMW convertible: The Ultimate Tanning Machine. During six years on Volvo, he penned their global tagline, Volvo. For life.
Beginning his career at fabled creative agency of the '80s, Ammirati & Puris, he went on to be a partner at MVBMS EuroRSCG, now HAVAS, for nine years and Executive Creative Director at FCB San Francisco for three.
Paul Wolfe has garnered most major advertising awards, from Gold Clios, Gold One Show Pencils, and multiple ANDY and ADDY awards, to profiles in Creativity and Graphis magazines. Most recently, his short film My Name Is Change was a winner in the International Motion Arts Awards.
He holds degrees in English and architecture, and has been the recipient of an eclectic collection of accolades that extend beyond advertising. Bob Dylan once praised him in the pages of Broadside Magazine: "I never met Paul Wolfe but I'd like to. He has an uncanny sense of touch.”
Paul Wolfe is the author of both fiction and non-fiction books, including The Copywriter’s Bible.